What makes you UNIQUELY different from your competition? Is it the selling tools your company provides you with? Is it your personality? Is it your involvement with the community? Have you branded yourself?
If I plucked you out of one company and randomly placed you into company B, would you still be able to differentiate yourself from the pack of other sales people?
Unfortunately, there’s a great number of sales people that cannot clearly define their value.
They haven’t prepared themselves and have minimized the importance of their profession.
Note that sales is as important a profession as is being a doctor or an attorney.
You need skills and tools to properly do your job.
Without sales, our economy would collapse.
Setting goals, practice and preparation, developing tools and branding yourself are all necessary if you want to be successful.
Being in sales all my life, I know how important it is to continuously work on improving my skills. From seminars, sales mentoring, networking events to podcasts and books, there’s never an end. Sharpening your skills and always looking for better ways to differentiate yourself will keep you on top.
Look how you offer value to your potential clients. Spend some “alone time” and do a little brainstorming. Learn how to sell your value. Hang onto those extra precious commission points. It’s amazing how good you’ll feel when people come to you because of your unique value and not your low commission rate.
The VAT Marketing Group (VAT = Value Added Technologies) strongly supports Value Added Selling. We work closely with our clients, working on differentiators that help them stand out from a crowd and yield them the highest commissions possible.