Staging can be a crucial step if you’re trying to sell your home — especially if your home is empty when it comes time to shoot those listing photos. Unfortunately, staging can also be expensive and, depending on how much furniture-moving it entails, time-consuming. Enter “virtual staging,” a technology that enables real estate agents to stage your home with the click of a mouse. As more agencies embrace this service, the results are yielding positive results for both sellers and buyers.
When did you start using virtual staging at the agency, and why did you decide to try out the service?
We started three years ago. We always knew how detrimental an empty room was to a listing as a featured photo and the only alternative before virtual technology was traditional staging. Traditional staging is effective but expensive and time-consuming. It didn’t make fiscal sense for all price points. Virtual staging gives us the ability at all price points to creatively think for our buyers and allow them to visualize what the space can be. We can tell them where the couch could go, how big of a bed would fit in the bedroom, what to do with that open loft space. Is the room perfect for an office, or even is the room big enough for a dual purpose? That is very valuable to a buyer who is looking to emotionally connect with a home and visualize themselves living there.
We make sure that each virtually staged image is labeled as such on the photo, and the next photo in the queue of images is the empty room. So the consumer sees both.