With the wave of foreclosures finally coming to market, the difference in showing a portfolio of photos of empty rooms versus furnished rooms can make a big difference in how many interested buyers you can attract to your listing.
Most of us need good visual cues to better understand what we’re seeing online. Many realtors attest to the fact that putting a “visually appealing” portfolio of images has helped them gain more traffic through the door, shortened sales cycles and an increase in more sales opportunities.
Unfortunately, with the tight economy, it’s not always advantageous to go out and temporarily rent rooms of furniture. Hence the birth of Virtual Staging – a cost effective way of creating a visually appealing home environment without the higher price tags associated with traditional staging.
Having been doing this for quite a while, the typical questions arise: (a rebuttal has been placed under each concern)
Isn’t it unethical?
No. We’re only adding personal property to the photos (things that are typically taken out of the house when the seller moves).
Aren’t you fooling the viewer?
No. Imagine if you went into a home (while still occupied), and took photos of all the rooms, furnished. The home owner has to move prior to selling the house and takes EVERYTHING with
them. The photos online are still reflecting a furnished environment. Seeing a virtually staged home is no different.
You can get fined for virtually staging a house.
No you can’t. We called the National Association of Realtors and they stated that there’s nothing in their books that state that virtual staging is not allowed.
Won’t the prospective buyers be disappointed once they walk into the house?
Maybe. It depends on how you represent the home. The realtor can put a disclaimer on their photo album, letting the potential buyers know that the home has been virtually staged,
for the purposes of showing them what the home could look like furnished.
Here’s a sample of a virtually staged room:
Here’s an empty room given to us by a builder
Here’s the same room, staged with our LEVEL #3 service
To learn more about our virtual staging services, please visit our or call us at 888.565.1965.